After your business is up and running it will come as no surprise that your website must soon follow suit. Heck, your business’s website might be the entire business if you are in ecommerce. Regardless of your industry, the need for a solid website begins with an awesome web developer. The web developer, or developer [...]
Here is Why People Don’t Like You on Facebook
There are a lot of ways to engage people on your company’s Facebook page. This also means that there are a lot of ways to disengage people. Companies who are posting the wrong things are generally unaware because they do not pay attention to their metrics or what fans really care about. Let’s take a [...]
Consumerism at its Best with the “Second Screen”
A new buzzword that you may hear a lot of in the coming years is “second screen.” Second screen, as the name aptly positions, refers to the act of watching or engaging with content on one device while supplementing it with additional contextual information and content on a companion device. Most commonly the primary device [...]
5 Ways to Write Great Content in 20 Minutes or Less
Content writing is done for a number of reasons one of which is helping others learn. While many articles aimed at this goal are extremely long-winded sometimes the best ones convey a point quickly and easily. In fact, many writers prefer quick-reads so they can absorb the information and get on with their day. In [...]
Ad Retargeting: Should My Business Be Using It?
If you have not heard of ad retargeting you have likely seen it. Ad retargeting is when a business re-markets to users who have previously visited their website. Ad retargeting plays on the psychological effect that consumers need to constantly be reminded that they have interest in a product or service. This can be compared [...]
